Yves Saint Laurent Beauty will have engaged BETC Paris to create a lift off campaign for new perfume Black Opium following the agency's campaigns for L'Homme and L'Homme Sport.
Launched today, Black Opium is the most recent parfum in the Yves Saint Laurent Beauty women's phrase.
The ad campaign sees Black Opium come to life via the Black Opium wife who Stephan Bezy, international fundamental manager for ysl iPhone 5 Beauty, portrays as embodying the brand's "contemporary codes" (free, unique, femininity commonly chic, sensual and brazen, each at once).
Directed by Daniel Wolfe, the film sees and the Black Opium woman head out on expedition to find her missing efluvio, crossing Shanghai until she acquired her lover and the bottle he's taken.
A print campaign, shots by Mathieu Cesar, will foundation the film which runs coming from this month (August).
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