Victoria's Secret 'Perfect Body' Ad Condemned for Pushing Negative Body Image

Victoria's Secret 'Perfect Body' Advertising Slammed for Pushing Negative Body art

Recently, American lingerie brand Victoria's Secret's new billboard ad, presenting ten skinny underwear models blank "The Perfect Body, " introduced outrage for promoting an "unrealistic" and negative body image.

The places were described by Sarah Grape vine of Daily Mail as "having proportions motivated Barbie doll. "

According to Grape vine, it would be strange that Victoria's Answer would promote its underwear path without using models, "but there is a filter line between aspiration and thinspiration. "

She feels that the brand irresponsibly portrayed those models on their marketing campaigns as having the perfect body, as some females don't look like that- they are reportedly promoting a negative skin image and a lifetime of insecurities.

"Every lady who looks in a mirror to hates what she sees truly a potential customer, lured by the prospect of actually finding the 'perfect' answer to her not perfect appearance, " Vine wrote.

TVNZ reports that a petition was pushed due to three British university students calling for all of the lingerie company to "apologize needed for, and amend the irresponsible promoting and advertising of your new bra rang 'Body'. "

"We would like Victoria's Answer to apologize and take blame for the unhealthy and damaging correspondence their 'Perfect Body' campaign is now sending out about women's bodies as well as how they should be judged. "

The request from Change. org already had been given 11, 500 supporters and still bettering, propelling the hashtag "#iamperfect" to viral on social media.

The traffic also caused an outrage received from females on Twitter. One written: "The Victoria's Secret 'The Very appropriate Body' campaign makes me want to throw up. Their idea of 'perfect' body's unrealistic #iamperfect"

"Stretch marks... for the reason that my body strained to get some hips to I'm alright with that. Victoria Answer perfect body collection? #iamperfect, in wrote another Twitter user.

In the, Dove previously launched an entirely assorted campaign, "The Perfect Real Body" with featuring "real" women different body types wearing their own under garment.

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