To some extent, Microsoft WinHEC conference in Shenzhen restart has been can be seen as a Windows 10 harbinger of success in the Chinese consumer market.
WinHEC is Microsoft had one of the three annual seminars, mainly for its industry partners, as well as a hardware manufacturer. The Assembly went through seven-year gap, restart again this year, as China's first to the Windows 10. Ted Baker iPhone 6 covers
In January, Microsoft in the United States released Windows 10 consumer preview, released many new features of this version have finished, such as increasing the quality of movement (Tablet Mode), cross-platform Unified return and improved systems and services, the start menu, and so on. On the WinHEC today, Microsoft executives were more focused, or talking Windows 10 localization.
First is the Sun data, Microsoft 20 years of ecological construction in China. Asia-Pacific Research Center invested 600 million dollars 264 million a year for the companies ' outsourcing of inputs more than 20,500 active Windows developers, 17,000 local partners. Microsoft Executive Vice President Terry Myerson share a Windows 10 partners in China, the top sprinkled with hundreds of companies.
Windows platform strategy for 10 at the WinHEC was again stressed. Terry Myerson says Windows 10 will support Intel, Qualcomm and the raspberries were its three development boards, Windows loaded Intel MinnowBoard Max 10, can be seen as a computer with only the motherboard.
Personal voice Assistant Cortana's Chinese version, Microsoft Cortana also unveiled for the first time on the WinHEC. It can not only speak Mandarin, can also speak Cantonese. In addition, the mixed-voice input on Windows 10 mobile, yellow pages, the characteristic local flavours such as smart dialing feature also appeared one by one.
The whole show flash point, it should be in the second half, Tencent and 360, Lenovo, rice appeared in turn. Microsoft announced that Tencent for Windows 10 strategic partners, 360 unique security partner for Windows 10. Security products are built of two Windows 10 upgrade feature by clicking few steps to upgrade to Windows 10 system.
Microsoft gave permission to two very high priority, with Tencent and 360 channel are free upgrades to Windows 10. 360 Zhou hongyi, Chairman, said "this is not treatment by Microsoft OEM partners, which comes pre-loaded with Windows 10 need to pay Microsoft. "He revealed that 360 negotiations with Microsoft over the past six months, and finally reached a cooperation, Microsoft's openness is the key to this cooperation.
https://www.youtube.com/watch?v=f7sLcl50WAk
Microsoft's openness is what? Perhaps Microsoft's response can be seen. On a midday press conference, Terry Myerson mentioned a number of times, Microsoft is now more concerned about the user on Windows 10, they hope to have sex with the user. In other words, the worst is that even if users use pirated, Windows 10 pirates better than Windows 7 piracy. He added later, "Windows of 10 overall upgrade strategy against piracy, and to incorporate users into Microsoft's territory. "
In addition to China's two largest Internet distribution channels, Microsoft has also initiated cooperation with the Association, in association with more than 2,500 service stations and all retail stores, to provide customers with free upgrade to Windows 10 services. Lenovo Vice President Tong Fuyao, said this summer in the pre-installed Windows 10 associative full Windows Tablet, and launch Windows 10 mobile phones.
In addition, Microsoft also announced on the WinHEC support millet and millet – a 4 Windows 10 brush machine. Millet MIUI engineers tell Sun Peng Lei Feng network, m-4 and Windows 10 cooperation already begun six months ago, which is Microsoft's doing, provides drivers with millet. The ROM communities millet will be shown in public.
Giants at this point, what else I need to say it? In the consumer market, Microsoft is his own worst enemy, more successful than ever before, is the dilemma lies in front of it. Apparently on the WinHEC this answer well.
However, in the enterprise and government markets, Microsoft gave no answer. Both are equally important, enterprise-level software upgrades difficult and the localization of light environment, the operating system of the Internet ... ..., these issues need to be further questions.
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