Victoria's Secret models Miranda Kerr, Candice Swanepoel, and Alessandra Ambrosio model the swimwear phrase.
Swimwear sales were up extra than 10% in the first quarter, then an overall sales increase of five per cent, CEO Sharen Jester Turney warned investors on a recent conference get in touch with.
The brand sells a variety of mix-and-match brazilian bikini tops and bottoms.
Like Victoria's Secret lingerie, the swimsuit pull overs are padded and designed to complements curves. The company is known for having the selection of swimwear.
Victoria's Secret capitalised on the popularity of the line by having a swimwear special similar to its total household fashion show.
Victoria's Secret in addition has built a huge sportswear brand with nothing more than two years.
The brand's Sport phrase grossed between $US200 and $US250 million in annual sales ranging from $US0 two years ago, according to the latest report by Morgan Stanley.
Pros say the brand could eventually become to $US1 billion.
Victoria's Hidden plans to add the Sport line so as to 150 more stores this slide.
"We're very excited and very satisfied with our sport business, especially in each of our bra category, " CEO Sharen Jester Turney told investors. "That's where we've been putting a a number of our emphasis and seeing a lot of growth. "
Victoria's Secret interface 35% of the US lingerie web and has millions of customers.
NOW WATCH OVER: Victoria's Secret is making individual mistake that is driving away many women
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